From storytelling to storymaking: what an impact on the "destiny brand" of our Madeinitaly and international cultural-tourism heritage?

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* To participate and watch the contents of GECO (round tables, geco green talk) it is sufficient to register ONCE ONLY for the event.

A true story can inspire people and switch on their consciousness,excite curiosity, and stimulate actions. Since the start of the pandemic professionals, managers, entrepreneurs are experiencing a paradigm shift in communication. In this new cultural-tourism heritage.
Let’s ask ourselves: do we want to be makers, markers, shakers, social movers, curator of the truth  and authenticity, or just remain testimonials? Which is the role and contribution of the multinational
companies, the small and medium-sized enterprises to protect and build the destiny, the wealth, the heritage of our /#madeinitaly/ and international ecosystems? What data do we need to collect and how  for a real economic, environmental, human, social, relational relaunch to be effective and not just for show?

How to participate:

After registering for the GECO event, log in to the gecoexpo.com website with your credentials, by clicking on the "Login" button visible on the Homepage at the top right.

Once logged in, there are 2 ways to watch the scheduled contents:

1. Click on the "Go to the fair" button visible from 1 March for the buyer profile, from 3 March for the visitors profile, entered the virtual fair environment, you will have to go to the auditorium area (visible on the map) and click on the stage screen you will follow the direct of the content;
2. Click on the button "Access the content program" available on the homepage of the website for all profiles from March 1st, both visitors and buyers.

In addition, just before the start of each speech, the avatars connected at that time on the platform will display a notification, inviting them to go to the auditorium to follow the scheduled content.